Work Based Learning: Advert: More Research

MyIdeas for the promo/advert has been cleared by Charlie so it is now time to establish a clear outline for my Idea...

Having had conversation with Michael re: the advert I'm looking to look into more detail of the structure going up. I have decided to portray this with a four way split screen.





This is the finished proposal (feedback welcome!)

Kaleidoscope (working Title)
C6(n)
2'00" Advert/Promotional Video

"KALEIDOSCOPE" aims to be a an inspirational film to catch the eye and
project the C6(n) dream.

Part 1 (30") The backdrop is the Autumnal Wylds Estate. The brainchild
of C6(n), Charlie admires the empty canvas in front of him: a wide
multi-coloured vista set high amongst the hills. Charlie sets a
Kaleidoscope to his eye and the viewer descends into a dream and a
vision.

Part 2 (30") We witness the structure elevating and constructing,
using sweeping shots and hallucinogenic colours. Viewed from
multi-perspective and in "Polyvision" the screen will be split into
four, the audience watch every intricacy in detail, it spirals and
spins like a Kaleidoscope.

ECU Machinery will be split 4 ways

C/U the crew drilling in action



Part 3 (30") Our protagonist, Charlie, takes the kaleidoscope from his
eye. Returning to brilliant full colour, unveiled, is the structure in
glorious High Definition.

"KALEIDOSCOPE" looks to take the C6(n) ideologies and retell it in a
simple and affective way.... More over to fulfil my aim to promote
C6(n)’s values and product and integrate this information into a short
advert/film

(Using the High Definition Canon 5D Camera with a wide angle lens)
Wide still shot of the Wylds with Charlie right of shot.
OTS (Over the shoulder shot) Charlie Putting the kaleidoscope to his eye

4 way split screen shots. Colours change to kaleidoscopic in post-production.
ECU (Extreme close up) of crew members drilling.
(Using head mounted go-pro camera) Crew members adjusting the structure
MC/U (Medium close up) Shots move further out showing multiple shots
of equipment/components
Wide shot of tent top.

Side profile of Charlie and reverse shot of first OTS
Kaleidoscopic colours change to full colour and the structure is
unveiled as a wide still, mirroring the opening shot.

Equipment required:
Canon 5D
Lenses
Tripod
Final Cut Pro (Dan's studio includes editing add-ons, Magic Bullet)
Note: No audio required

Resources:
Dan Heatherway (From The Hip Video) http://www.fromthehipvideo.co.uk
- Hire of equipment for production & post production (potential costs
and quotes to be reviewed by Tori/Michael/Charlie)

Will to do for pre-production:
Storyboard
Shooting script
Shot List (Tori/Michael/Charlie any specific shots required)

Work Based Learning: Advert: Primary Research

Isenseven "Kaleidoscope" Trailer 2011 from Isenseven on Vimeo.

This video stems from looking into kaleidoscopes. The film encapsulates elegance (with elevated scenery and stark white colours) it sums up my interpretation of the buzz words of C6n - Elevation and space. Technically it uses typography in the titles which I could be influenced by as well as the awesome high def shots which reminded me of our promo (the bright sunshine).

This image could be The Wylds estate in Autumn. For me it represents the height and elegance of the structure

Wagon Christ Chunkothy Promo (official music video) from Celyn Brazier on Vimeo.

This rather trippy video, has really inspired me, I can invisage the bulk of the advert/film having 4 seperate films in each corner of the screen all telling the story of c6(n) and flying into the middle on set moments like a kaleidoscope. it could a tough post-production job but it means I will be able to show multiple aspects of the structure in an exciting and colourful way.

Having had a brainwave and chatted with Tori, we established an exciting idea:

Charlie, the owner and brainchild of C6(n) stands looking at the beautiful surroundings of The Wylds estate with the picturesque surroundings and an empty space in front of him... He lifts a kaleidoscope to his eye, representing Charlie and his vision and equally his dream.
Cut to the structure going up in split screen with a spectrum of hallucinogenic colours. each shot ends with a sweep leading into the centre of the screen much like a kaleidoscope. and each shot shows the cogs and wheels of the structure and its intricacies in action. Four POV shots of the crew hands on and working... Four ECU(extreme close up) shots of the team at work... four wide establishing shots of the structure in different stages of the build.

Finally, Charlie takes the kaleidoscope away from his eye. The structure stands completed in full glorious High Definition.

Work Based Learning: Strategic plan for New Promotional film for C6(n)

Project Manager:
Will Tippett
Resources:
Tori Hall
Red Phonex

Project Description

Length: 2.00 mins

Aims: To promote C6(n)’s values and product and integrate this information into a short advert/film.

Start: 12th September 2011
End: 19th October 2011

Approach:
Theme analysis
- looking into values of C6(n), look at our fb page and look at the pictures, previous presentations will be provided.
we want to show off our product, quite like what was done in the previous video.
Story
will need to think about what is going to happen in this film to capture attention.
you may be working with Red Phonex to develop ideas.

Will needs to use the information above and tell Tori what type of music to produce for this.

Pre production
- Timelines/Deadlines
Storyboards
Actors preparation (c6n boys)
Filming script
Weather analysis
Shot lists

Filming production

Editing


Will

Please provide TH with a list of equipment, any costs you may incur, quotes are accepted, reviewed and you will be told if it is possible!

Major Project Idea: Influences

> German 1920’s cinema, Nosferatu

> “The angular Expressionist world of the 1920 film The Cabinet of Doctor Caligari, all twisted alleyways, lopsided doors, cramped rooms and overhanging buildings”



> German Art Director and Director Paul Leni

> Lon Chaney, who made memorable monsters of The Hunchback of Notre Dame and The Phantom of The Opera

Major Project Unit: Research & Idea

Research


The Grimm’s Fairytales and Bavarian folk stories are cautionary tales that have created a heritage, a history and a language. Brothers Jacob and Wilhelm Grimm strived to create a unique German heritage which unintentionally went on to become a global legacy, synonymous with childhood fantasy: everyone knows of and has been utterly terrified by Grimm’s allegoric fables. These stories occupy an important place in German cultural imagination, and my aim is to reinterpret these stories and relay its message and ignite that initial element of fear.

With this in mind similar Bavarian folk stories are revealed in Dr. Heinrich Hoffmann’s Struwwelpeter. I would like to reinterpret the short tale of ‘Shock-headed Peter’ and place him in the present day.

A perhaps unintentionally chilling German video of Struwwelpeter

I would like to shoot scenes in the film and have a documentary piece to match it.

Pete lives on Eym Cumming View, at number 4. He’s a likely lad. Think Pete Doherty meets Russell Brand at a dodgy party in Kentish town. We find Pete on location filming a horror film and he is the lead role as himself: The dishevelled and dastardly Stuwwelpeter. We, however, open up another side to ‘Pete’ through a documentary, off set. As Pete takes time out of his busy schedule, the audience begins to understand the real Pete through an honest, warts and all portrayal and account of a Londoner seeking to banish his bad name and become Struwwelpeter: the musician.

With a view to be aired on a platform such as the BBC Comedy website under the influence of BBC2 comedy, I envisage this to be filmed in multiple, separate episodes accounting a scene of the film with a face to face interview afterwards. This “Hac-umentary” sees Extras collide with Phscoville.

Work Based Learning: C6(n) Company Profile & Summer work

Based in Liss Forest, Hants, C6(n) is in its enfantcy and is enjoying its first test or 'soft' summer. It is a family run business at the moment concieved by freinds Chris and Charlie overseen by Michael and Toria.

It is the worlds first double tiered structure tailored mainly for events.

Theres me relaxing before the Polo at Hurtwood. At this event we installed the Go Pro Hero HD
for the first time. After this event I emailed the team my critique of the day. I made suggestions as a professional in hospitality as well as my opinion from a media perpective:

“Flip” point and click camera would be ideal to gain HD footage to gauge opinion and reaction of people in the structure (without a large camera and tripod) records up to 2 hours and could enable us to record moments quickly and easily. Simple uploads and more economical than hiring bulky DVCAMs.

During the summer I have been working in the office looking into media and online side of the company. I advised the team to purchase the Go Pro Camera hero HD not only to capture quality HD footage to promote the introqueces and building of the structure but to judge movement of clients around the structure.

Summer Work Experience: From the Hip

Date: 17th & 18th August
Client: Kenwood
Location: Havant

Our brief was to shot a 2 - 3 minute promo for training staff how to demonstrate Kenwood products. It will be shown globally to staff. Predominatly auto-cue Piece to camera (PTC) using a Canon 5D camera.

These are the lenses we used on the shoot:

L-R
50mm focal (Macro) lens - Wider focal length (wider shot) good for C/U

75-300mm - Zoom lens, Slower optics - needs good light: 4 - 5.6 on apperture. Good focal length

24-70mm - (Kit lens) Good stock lens

50mm - Good cheap all rounder (£350)

During the shoot:
> Multiple ECU and C/Us of attachements of products
> Multiple Tracking shots of products and logos
> Audio from Sony XD EX, me and the other assistant noted down timecodes, takes numbers and durations.
> MD of Kendwood did a PTC for a conference in Italy.

3 way lighting used:

1. Chimera Soft box, Arri 800watt. Point lighting set up.

2. Bouncing a 2000watt Arri off the ceiling to diffuse the light.

3. Back light with blue to cool down.