BBC - Mark Kermode's film blog

Thursday, 16 February 2012

Pre-Production Unit: Idea Development

I have developed my ideas for pre-production in several ways:

- Commissioned an illustrator to do drawings for the pith document.
- Investigated marketing potential
*Behind the scenes footage
*Downloadable content (Posters, Wallpapers, fundraising packs)
*RSS Newsfeed
*Email mailing list
There is additional scope for marketing through:
*Grassroots word-of-mouth via cast, directors and producers performing Q&A’s nationwide immediately after screenings
*Premiering the film at a gala charity event
*Marketing through mobile devices

- I have discovered that in 2010, Help for Heroes that co-insided and concluded with the opening of a memorial. The concept is identical to my idea but they used 10 ex-milltary personel and they they cycled the 100 miles route that Haslar and Sparks took on their escape, known as the Frankton Trail, as a relay. And it wasn't to any extent televised.

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